F-commerce automation: Messenger and WhatsApp orders

Connect your Facebook Page, Instagram and WhatsApp Business number, and stop typing chat and comment orders into a spreadsheet.

Blog4 min read

In short

Connect your Page, Instagram and WhatsApp to the AI Sooq inbox; AI reads chats, screenshots and voice notes, drafts the order and the reply, and you approve.

Most f-commerce shops run on a Facebook Page, an inbox and a notebook or spreadsheet. Orders arrive as messages at all hours, someone copies the name, phone and address into a sheet, and someone else books the courier. AI Sooq takes the typing out of it.

What can be automated in an f-commerce shop?

  • Reading the order. AI reads a chat in Bangla, Banglish or English — even a screenshot or a voice note — and fills in the order: customer, address, product and quantity.
  • Replying. The inbox AI agent drafts replies from your own products, policies and FAQs.
  • Comments. AI can auto-reply to comments on your posts, and read comments while you sell live.
  • Broadcasts. Send them from Marketing → Social inbox → Broadcasts.
  • Everything after the order. Stock is held, the courier is booked from the same screen, and COD money is matched to orders when the courier pays out.

How do I connect Messenger, Instagram and WhatsApp?

  1. 1Go to Marketing → Social inbox → Inbox setup → Channels.
  2. 2Click Connect with Facebook and pick your Facebook Page, the Instagram professional account linked to it, or your WhatsApp Business number. You need admin access to the Page.
  3. 3Telegram works too: create a bot with BotFather and paste its token.

With WhatsApp Coexistence you can keep using the WhatsApp Business app on the same number.

Can AI create an order from a chat message?

Yes. Under Orders → Orders → Create order, choose AI order: paste a chat message, a screenshot or a voice note, and AI fills in the order for you to check and save. In the inbox, the AI agent drafts the order from the conversation itself.

Will it reply to customers on its own?

Only if you let it. Each channel has a mode: Off, Suggest (AI drafts, a person approves) or Autopilot. Start with Suggest — the difference is explained in Suggest vs Autopilot.

What are Meta's rules?

Replies must go out within 24 hours of the customer's last message, and a business cannot start a Messenger conversation. These are Meta's rules, and they apply in AI Sooq too.

What does it cost?

The WhatsApp / Messenger inbox is included from the Growth plan up, and every plan comes with a monthly allowance of AI actions. If the allowance runs out, AI pauses — new messages still arrive and wait under "Needs a human" — until you top up or the month resets. See plans and prices.

Start the free trial — no card — and connect your Page on day one. For the step-by-step on turning messages into orders, read take orders from WhatsApp and Messenger.

Start selling tonight.

Start any plan in minutes, or talk to us about Enterprise. We’ll migrate your catalog and couriers with you.

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